American Made for Women
Ergonomically Designed Garden Tools
As an integral part of the American work-life, Carhartt falls short in women’s categories. By introducing Bonafide, a female garden tool line, Carhartt welcomes a new audience with a warm, natural and honest voice.
Bonafide is a garden tool line that is ergonomically designed and weighted for women. The design retains the all-terrain look and feel of its parent brand, Carhartt, while introducing the appropriate amount of femininity.
Spring 2015 Packaging System